Photojojo’s Amit Gupta Needs a Bone Marrow Donor to Beat Leukemia

We shared the terrible news last week that Photojojo founder Amit Gupta was diagnosed with leukemia. Well, he’s now looking for a bone marrow donor and needs your help:

1. If you’re South Asian, get a free test by mail. You rub your cheeks with a cotton swab and mail it back. It’s easy.
2. If you’re in NYC, you can go to this event his friends are putting on.
3. If you know any South Asians (India, Pakistan, Bangladesh, Nepal, Bhutan, Maldives, or Sri Lanka), please point ‘em to the links above. Thank you.

Tony Bacigalupo writes that the odds of someone of South Asian descent finding a match are only 1 in 20,000. Lets help Amit beat his cancer — please help spread the word!

Update: Marketing guru Seth Godin is offering $10,000 and a profile on his blog to anyone who matches and donates.

P.S. Apparently donating bone marrow these days involves a blood-transfusion-style machine that’s pain-free.