Photographer Laurence Kim wrote an interesting article titled “The Photography Business and the American Dream” in which he takes a look at the economics of doing photography as a career, coming to the conclusion that it’s one of the worst things you can do from a wealth creation standpoint.
I actually can’t think of a worse business than photography. I honestly can’t. In fact, if I were teaching an entrepreneurship class at a business school this would make a great exercise: Have my class think of a business that builds zero equity, had zero scalability and zero barriers to entry. It would be interesting to see if my class could come up with professional wedding/portrait photography. Knowing what makes a bad business would be very helpful in designing a good business.
The bottom line is this: from a wealth-creation standpoint, photography is a lousy career. But you probably already know that.
On the flip side, if you’re toiling as a photographer, you’re likely driven by a love of photography, not a love for money. Kim has some helpful tips for how to do photography as a career while staying smart financially.