Nikon quietly launched its new Nikon USA online store today, allowing Nikonians to buy gear directly from their beloved company rather than through a third-party. Unfortunately, the awesomeness of buying straight from the camera maker is dwarfed by the not-so-awesome prices — most cameras and lenses appear to be listed at MSRP. Thus, if you’re cost-conscious (why wouldn’t you be?) you’d be better off sticking with the larger online retailers.
(via Nikon Rumors)