Although Yelp is perhaps best known for its crowd-sourced reviews of restaurants, the website also allows its users to review a wide range of businesses -- including professional photographers.
After years of people taking the time to meticulously capture their meals before taking a single bite, Yelp is looking to bring on an official food photographer.
If you’re a local business owner, you know that your number-one priority, day-in and day-out, is marketing your services and finding new customers. And in this digital age, the available options for marketing are surprisingly limited.
My name is Jessica Rosa, and I've been a professional photographer for more than 20 years. I feel cheated by Yelp's advertising services, and I want to help other photographers not make the same mistake I did. This is about my experience in purchasing Yelp "full-service" advertising, and you need to know this before you enter a contract with them.
In the age of the Internet, with sites like Yelp often being the first stop for anybody looking for a service (say, photography) they've never used before, it's no surprise that pros are trying to keep their star ratings as high as possible.
What is surprising is the news that some photographers are keeping their reviews positive by threatening to sue anybody who writes something negative.