visualstorytelling

Leveraging Visual Language and the How to Capture ‘Mood’ in a Photo

I often hear photographers express frustration with their images, saying something like, "My photographs don't capture what I really see." But cameras actually do a great job of capturing what things look like. I think what people really mean is that their photographs don't capture what they felt when they made the exposure.

Photo Series Documents the Experience of Everyday Life in Uganda

When difficulties due to local unrest as well as COVID-19 complications prevented my wife and me from being able to visit the Congo and photograph the local gorilla population, an unforeseen opportunity presented itself to go to Uganda instead, and I jumped at the chance.

What is Brand Storytelling and Why Does It Matter?

In today’s world, it is easier than ever to start a business. Explore Instagram on any given day and you will inevitably see an ad for some new online retailer. It begs the question: How, in such a saturated online marketplace, can a fledgling brand separate itself from the pack and survive?

How to Tell an Effective Brand Story With Your Photos

Any writer worth their salt knows that a good story is comprised of three primary components: Character, Setting, and Plot. The same can be said of visual storytelling, regardless of the medium.