Photo Sharing App Color to Relaunch with Deep Facebook Integration

Color -- the much-hyped but largely ignored photo sharing app -- is back, and this time it's built entirely around Facebook. One of the main reasons for the app's failure the first time around was the fact that the photo sharing relied on proximity, a huge problem for new users when no one around is using it. Now, founder Bill Nguyen is trying to avoid the "ghost town" problem by harnessing the power of Facebook's social graph.