purephotography

The last Nikon DF (if it is indeed called that) teaser is out and ready for you to take a look, but honestly, there's not much left to see. The 4th and 5th teasers gave us our best look at the upcoming camera, and so you would think the 6th would be all but a reveal.

Rather, Nikon seems to have moved in the opposite direction by recapping the old teasers, showing nothing new, and letting us all sweat it out for the next two days while we wait to see if the official announcement can live up to all this hype.

Nikon has spared no amount of hype getting ready for the release of the rumored Nikon DF full-frame retro-styled camera. But all of this throwing around of high-brow terms like "pure photography" and five full teasers worth of mechanical whirrs and clicks and peeks at the camera's design has also opened the company up to a little bit of mockery.

Nikon's rumored full frame 'DF' camera will soon be upon us, and this past week Nikon released the 4th and 5th installments of the teaser trailer series it has been releasing through YouTube. Here are parts one, two, and three.

A Bohemian-looking man stands in a picturesque Scottish glen. Wild grasses sway in the wind, green hills loom to either side and moody, dark clouds drift along above. The man takes in the scene and fiddles with a camera around his neck. We hear satisfying mechanical clicks as he sets the aperture and shutter speed.

The shot cuts to a wide view of the man in the landscape, and we see him lift the camera to his eye, although it is still obscured from view. Another satisfying snap as he trips the shutter, and the screen fades to black. Then a brief flash of the front of a lens, and the words "Pure Photography" in dainty, white lettering.

The Nikon full-frame teaser campaign continues with yet another video of the solitary Nikon user making his way across Scotland -- discovering himself as we slowly discover the rumored camera, supposedly called the Nikon DF.