This Artist Got 90K Instagram Followers with Photos of a Fake Lavish Lifestyle

With tens of thousands of Instagram followers, Amalia Ulman is something of an Instagram celebrity. She regularly posted photos of herself "living the life," posing on hotel beds, wearing haute couture, and eating haute cuisine.

But what her photo fans didn't know was that everything was fake -- it was all a performance art piece for a project titled "Excellences & Perfections."