Ricoh Imaging added a set of 'tasty' new colors to its Pentax K-S1 lineup this past week, but its marketing for the camera appears to be backfiring. Photographers are groaning about a promo for the new camera colors. The ad (shown above) uses a badly Photoshopped stock photo to show off the camera.
If you prefer your camera to be as fashionable as it is functional, Ricoh Imaging’s newest editions of the LED-laden Pentax K-S1 series are just for you. The three new cameras are part of the ‘Sweets Collection,’ a moniker that accentuates the white bodies and vibrant color accents that each of the new versions flaunts.
If you're sick of retro, love cameras, and used to dream of installing 'underglow' on your souped up Honda Civic, then Pentax has a DSLR you will absolutely adore.
Jokes aside, the new Pentax K-S1 from Ricoh combines portability and powerful imaging capabilities with a status quo-shattering flashy design and simple UI that will undoubtedly appeal to a lot of first-time DSLR buyers.