Olympus has just announced the release of its OM-D Webcam Beta software for Mac. Almost two months after releasing the software for Windows, Mac users can now turn select OM-D cameras into ultra-high-quality webcams for livestreaming or video conferencing without using a capture card.
Recent industry-shaking news aside, Olympus isn't going anywhere just yet. In fact, earlier today, the company revealed an updated lens roadmap and released OM-D Webcam Beta Software: a Windows-only program that turns several of the most popular OM-D cameras into webcams for livestreaming and video conferencing.
Olympus has launched a bizarre and humorous new ad campaign to promote its mirrorless cameras at the expense of "heavy DSLRs." The ads feature a made up medical condition called DSL-ARM: "the affliction of having your arm stretched by using a heavy DSLR." Check out the 30-second ad above.