
Study Finds Commercial Photography Market is Strong and Growing
A market research study has concluded that the commercial photography business is growing, largely thanks to a surging e-commerce industry.
A market research study has concluded that the commercial photography business is growing, largely thanks to a surging e-commerce industry.
According to data sourced from the NPD Group, Sony claims it sold the most mirrorless cameras, sold the most full-frame mirrorless cameras, and had the best-selling mirrorless camera model (the Alpha 7 III) in the United States and Canada in 2021.
Fior Markets, a self-described futuristic market intelligence company, is predicting a massive boom in underwater cameras. In its forecast, it's anticipating the market to reach a value of $15.3 billion by 2027.
The drone industry is still growing at a extremely fast pace: in 2016, the sales of drones in the United States more than doubled, increasing a whopping 117%.
Since the introduction of 1080p video recording in the Canon 5D Mark II in 2008, there has been a strong adoption of DSLRs for pro and amateur video production purposes, and video features have become standard in DSLRs in recent years.
But the growth in DSLR usage for pro video applications may be rather short-lived: a recent report predicts that it will actually plummet over the next few years.
Smartphones are taking huge bites out of the compact camera market. A recent study by market research company …
A study conducted by market research firm J.D. Power and Associates has found that "Nikon Pro Series" DSLRs rank highest in customer satisfaction. The company surveyed 4,500 verified online DSLR buyers to find out their satisfaction across five factors: image quality, durability, features, ease of use, and responsiveness.
The Nikon Pro Series ranks highest in online buyer satisfaction with a score of 914. The Nikon Pro Series performs particularly well in shutter speed/lag time, durability and reliability and ease of operation. The Canon Mark-Series follows in the rankings with a score of 909, and performs particularly well in performance and picture quality. The Canon D-Series and Nikon D-Series rank third in a tie, each with a score of 889.
Overall, customers were most satisfied with image quality but least satisfied with durability and responsiveness.