Ricoh Japan has published more details on its plans to adjust its Pentax camera business structure. The company says that its main goals are to add additional contact points with customers and strengthen direct communication with them.
Ricoh seemingly made the significant announcement that it would cease the mass production of digital cameras (which includes the Pentax brand), shifting instead to a direct-to-market model. For now, it only affects its business in Japan, although the ramifications could affect its business more widely. What does this mean for Ricoh (and Pentax) and their future?
Ricoh's President and CEO Noboru Akahane has announced that the Pentax and GR camera brands will undergo a dramatic restructuring of the business.