The starting price for the Google Pixel 10 is $500, which is significantly less than the rest of the Pixel 10 lineup. And you still get a lot. A very good camera, solid battery life, strong performance, and all the cool features.
There are definitely some improvements on this phone like a better display and a longer battery life, louder speakers, new camera features, but still, when you're actually using this phone, these upgrades don't feel that drastic.