Sony Teases Full-Frame E-Mount Camera That Gives Cinema Vibes

Mar 19, 2025

Jeremy Gray

Close-up of a camera lens opening with visible sensor inside, surrounded by a dark background. Light reflects off the inner metal ring, highlighting the sensor's reflective surface.

Sony released a short and mysterious new video on its YouTube channel today, teasing the unveiling of a new camera on March 26 at 10 AM EDT (7 AM PDT).

The video has very little information and only heavily obscured looks at the upcoming camera. However, the video has a tagline: “Go small, shoot big.” This suggests that the camera will be compact, whether that is compact relative to an existing Sony camera, a competing product, or compact in absolute terms remains to be seen.

As for “shoot big,” that is much more straightforward. The video shows a Sony E-mount, so it’s an interchangeable lens camera. Based on the size of the sensor behind the mount, it sure looks like a full-frame sensor.

Close-up view of a camera sensor with a multicolored, abstract glow on its surface. The image is framed by a dark, circular lens mount, highlighting the electronic connections. The background is dark, emphasizing the sensor's vibrant colors. — The teased camera has an E-mount (unsurprisingly), and based on the sensor size relative to the mount, it is a full-frame sensor.

Other quick looks offer little insight. However, since viewers can see a “5” button, the camera has at least five custom function buttons. There is also a fleeting glimpse at a 3.5mm jack on the camera’s side and a peek at an attachment that could be situated on the top of the camera.

Close-up of a Sony device with wiring attached, partially illuminated in low lighting. The device is black, with visible screws and a small number "5" near the bottom.

Close-up image of a black electronic device against a dark background. The focus is on a section with a vertical thin line and two small, rectangular openings adjacent to a circular socket.

Guesses in the YouTube comment section run the gamut from realistic (a box camera) to practically impossible (medium format).

“Looks like a new PTZ,” one viewer says. Another adds, “Must be a box camera.”

Director of Photography David Schwarz notes that the camera appears to be dark gray, suggesting that it “has to be a Cinema line camera. FX3 II? Hopefully…”

Close-up of a textured, rectangular Sony device with cables attached at the bottom. The device is surrounded by a dark background. There's a visible label with the number 5 near the bottom right corner. — A screenshot with the levels increased shows a record and power button next to each other.

While that specific guess may or may not prove accurate, it is worth running with this Cinema line guess for a moment. The large supply of custom function buttons is in line with Sony’s FX cameras, and the attachment points shown in the teaser are similar to something like the Sony FX6. While there’s no evidence of it being a new FX6, the teased camera shows signs of being heavily expandable and conducive to rigging.

Close-up of a black device against a dark background with the Sony logo faintly visible. Bold white text overlays the image, reading "Go small, shoot big.

Newsshooter suggests the teased product could be a new Sony Venice Extension System camera. This looks like a great guess based on the general shape and style of the teased camera.

There are many more questions than answers, including what sensor this camera will use (global shutter would be fantastic), whether it is a new model in an existing line or an all-new camera series, what it will do, what it will cost, and so much more. Fortunately, people will not need to wait too long to get answers. Sony will fully unveil the camera next Wednesday, March 26, at 10 AM EDT (7 AM PDT).

Image credits: Sony

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