Photo Print Sale is Raising Money to Benefit Ocean Conservation Groups
100 photographers have donated prints for a limited-time sale to raise money for ocean conservation groups.
100 for the Ocean was founded by photographers Paul Nicklen, Cristina Mittermeier, and Chase Teron who have enlisted a host of other talented snappers from wildlife photography and beyond including Steve McCurry, Jimmy Chin, Pete Souza, Brooke Shaden, and Art Wolfe.
The prints start at $100 in editions of 100 and the money will go toward the nonprofit SeaLeagcy which will help three ocean-based charities: Coral Gardeners, Young Ocean Explorers, and Oceans Initiative.
“What we’re doing is leaning into SeaLegacy’s expertise and credibility and effectiveness in the field of communication,” explains Mittermeier.
“And by producing communication packages for the recipients, all the licensing of the footage, all the production, all the amplification through Paul, Christina, and SeaLegacy channels.”
Mittermeier tells PetaPixel that ocean conservation groups often struggle with communication as it is one of the last areas to receive funding.
“It’s filling that gap because when you look at the budget shortfall, we’re competing with communication budgets with Coca-Cola,” she says.
“So there’s these people, these three recipients that are doing incredible work, but they’re not expert communicators.”
Mittermeier describes SeaLegacy as a “communications and marketing agency for the ocean” that aims to bring awareness of the issues it faces to the public.
“We cannot save species or ecosystems if people don’t know about them and if people don’t know how to help,” Mittermeier adds.
Who are the Beneficiaries for the 2024 100 for the Ocean?
Coral Gardeners
A leader in coral restoration, Coral Gardeners is working harder than ever to save global coral reefs. This is in alignment with SeaLegacy’s mission to restore degraded habitats and with SeaLegacy’s focus on French Polynesia and the Pacific.
Young Ocean Explorers
New Zealand’s Young Ocean Explorers are driving generational change by inspiring school children to protect and cherish their oceans. Through their work, they hope to create Marine Protected Areas in a nation that is 93% ocean.
Oceans Initiative
Oceans Initiative is based in the Pacific Northwest (Canada) and is generating the science that raises the alarm on the many stressors (logging, mining, industrial fishing, fish farms, oil and
natural gas transportation) contributing to the eventual collapse of the Salish Sea, including the extinction of the Southern Resident Killer whales, the collapse of salmon and herring fisheries,
and the disappearance of kelp forests.
To buy a print, head to 100 for the Ocean’s website.
