Creative Professionals Tried Out OpenAI’s Sora With Strange Results
So far, OpenAI has previewed its AI video generator Sora with short clips that an amateur might produce. But now it has given creative professionals early access to the much-anticipated program.
A handful of filmmakers, visual artists, and designers were given the opportunity to become the first people to make a short video using Sora with predictably bizarre movies being made.
Air Head
The first such video is a short film about a man who has a balloon for a head. “Windy days are particularly troublesome,” says the protagonist. The video was made by multimedia production company Shy Kids from Toronto.
Girafflamingo
Don Allen III made a parallel universe nature documentary focusing on imaginary creatures such as the girafflamingo. Other made-up animals include flying pigs, a whalepus, an eel cat, a bunny armadillo, a horse fly, the reptilianaroo, and a fox crow. Although, horse-flies are real.
The Golden Record
Multi-disciplinary artist Paul Trillo wondered what happened to The Golden Record, which tells Earth’s story and was curated by Carl Sagan. It was attached to Voyager 1 and Voyager 2 and blasted out into space in 1977. Trillo’s video uses clips generated from Sora and his own sound design to imagine what happened to The Golden Record.
Underwater Fashion
Creative director Josephine Miller used Sora to explore augmented reality and digital fashion.
“Sora has opened up the potential to bring to life ideas I’ve had for years, ideas that were previously technically impossible,” she says. “The ability to rapidly conceptualize at such a high level of quality is not only challenging my creative process but also helping me evolve in storytelling. It’s enabling me to translate my imagination with fewer technical constraints.”
AI Showreel
Creative Nik Kleverov made an AI-generated showreel with his time on Sora. “I can already see how it’s going to transform the way I approach agency work as well as personal projects,” he writes.
OpenAI is pitching Sora to creative professionals as software that could mark a seismic shift in the video industry. Yesterday, PetaPixel reported that OpenAI CEO Sam Altman is this week meeting with Hollywood studios, media executives, and talent agencies in a bid to integrate Sora with the film industry.
Sora is expected to be released later this year.
