This week, the online editing app Canva launched a music library for use in designs.
The new feature allows Canva Pro and Education users to add songs to videos, presentations, and social media posts through the editing app. These projects can then be published directly to multiple platforms without the extra step of exporting. Songs are available from artists including Michael Bublé, Kenya Grace, FIFTYFIFTY, Bailey Zimmerman, Alec Benjamin, Vance Joy, and Curtis Mayfield.
“Like visual communication, music is a universal language that serves as a powerful tool for self-expression,” Silvia Oviedo, Canva Head of Content, Discovery, and Print, said in a release.. “Adding popular music to Canva is a natural evolution of our vision to put the entire visual communication ecosystem under one simple platform. We’re thrilled to give users a unique starting point, and make it easy for them to add great music into their work.”
The change feels like a direct response to TikTok, which has grown incredibly popular over the last few years. While no longer seen as merely for sharing dances, TikTok’s platform still heavily revolves around audio. Users can search for other videos using the same sound as one they were just watching, many artists have gained traction through TikTok, and the app has spurred a new type of audio meme. Canva also says in a release that the number of Canva designs using TikTok templates increased tenfold in the last year.
Canva’s new music library will let users add songs directly through the app, similar to TikTok, while taking advantage of the former’s editing abilities, which has tools like Beat Sync allowing footage to automatically match the rhythm of the song playing.
But Canva notes the tools is restricted only to personal use, offering examples like vlogs, videos of friends and family, or teachers sparking life into lesson plans with background music. So, that means no commercials or professional content.
Free Canva users will also be able to browse the library but will need to upgrade to use them in designs, making it possible to see if the addition is worth paying before diving in.
Image credits: Canva