Tinder is testing an artificial intelligence (AI) feature that looks through a user’s photos for the ones that represent them best on their dating profile.
Dating website users often struggle with selecting photos that show them off best to potential suitors. It is a problem that Tinder’s parent company Match Group is looking to solve with AI.
“Sometimes, people are really excited to jump into the Tinder experience,” says March Group CEO Bernard Kim. “Then in that exact moment where you upload five pictures, people get generally nervous or uncomfortable, like, ‘What is the right picture that I’ve taken over the last year to make my dating profile more me?’”
The AI tool, which will be rolled out in the coming months, will rummage through a user’s photo album and select the five best photos for their profile in the hope that they will convince someone to swipe right.
“I really think AI can help our users build better profiles in a more efficient way that really do showcase their personalities,” Kim says in a call with investors and analysts.
AI and Dating Apps
Kim says that Match Group will be launching further AI initiatives to help “eliminate awkwardness” and improve the online dating experience. This includes using generative AI to help write a user’s bio. According to a Tinder study, a third of its members say they would use generative AI to help them make their profile.
Tinder also wants to use AI to “surface the right content to the right people to help improve relevancy and, ultimately, user outcomes.”
Other dating apps are taking far bolder steps into AI including one called Blush which allows users to practice their flirting skills with a chatbot. A new app called Teaser AI gives users the chance to chat with an AI version of a potential match before swiping right or left.
While Flamme AI has an AI-powered “ask me anything” tool that allows users to practice romantic questions; such as asking it how to propose to a partner.
Tech Crunch notes that AI has a growing influence over online dating and Tinder is planning to roll out more AI features like prompts, quizzes, and conversation starters.
Earlier this year, PetaPixel featured a photographer who used to Tinder to meet portrait subjects.
Image credits: Header photo licensed via Depositphotos.