Meta is now allowing Instagram users to add up to five links in their bio on the social media platform, all but erasing much of the value of services like Linktree.
Meta CEO Mark Zuckerberg announced the change on Tuesday — which means that Instagram users will no longer have to use Linktree to add multiple links to their bio.
Mark Zuckerberg firing up his Channel to announce you can now include up to 5 links in your Instagram bio! pic.twitter.com/uf4BcybvcP
— Lia Haberman (@liahaberman) April 18, 2023
“You can now add up to five links in your Instagram bio,” Zuckerberg says in a short post on his Instagram broadcast channel, which is another new feature on the app.
“Probably one of the most requested features we’ve had.”
To use the feature, users will need to tap the “Edit Profile” button that appears above their photo grid and story highlights.
Instagram users can then drag and drop the links in the order they want them to appear.
If an individual puts more than one link on their profile, Instagram will truncate the first link and state how many more follow. Tapping the first link that appears brings up a selection screen that allows users to see all the links at the same time.
It is worth noting that the links will open inside the Instagram app rather than in a separate browser window.
If Instagram users want to open the link in another browser, like Safari or Google Chrome, they will have to tap the three-dot menu at the top of the page and select “open in system browser.”
Instagram began quietly testing the feature that enables multiple links to a profile with select creators in October. However, Instagram will be rolling out the feature to all users today.
Meta noted that the feature will be available to “all accounts,” including business and creator accounts.
Up until now, Instagram users have turned to third-party link-in-bio companies, most notably Linktree, to add several links to their bio on the platform.
“This has been a popular request from the creator community, and starting today, the update will make it easier for creators and other users to highlight their passions, bring awareness to causes they care about, promote brands they love, showcase their personal business and more,” a spokesperson for Meta tells Insider.
Image credits: Header photo licensed via Depositphotos.