How to Use Stock Video in Your Next Marketing Campaign
Your customers are hungry for video content. And their need to feed is increasing every year. With video-based social media apps like Instagram and TikTok taking a commanding lead over traditional social media, the need for a constant video presence is more important than ever for your brand.
Full disclosure: This article was sponsored by Videvo
There are a number of clever ways to create more quality video content without breaking your budget. One that often goes overlooked is stock video.
Stock video is incredibly diverse. There are millions of clips up for grabs, many of which are HD and 4K quality. Just about anything you can imagine exists in stock video and free video libraries, so you can easily find clips that fit your brand’s identity.
Once you purchase a clip, it’s yours. You can alter it, edit it, and reuse it indefinitely—there’s a lot of value you can squeeze from just one clip. And if you build a library of stock videos that vibes with your brand, you’ll have the fuel to create loads of content without a single day of production.
Below, we’ll tell you a few ways to get the most out of stock video for your next marketing campaign.
Make Dynamic Video Ads
Stock video allows you to create dynamic ads (one of the latest marketing trends) without increasing your budget.
Dynamic ads change depending on who is watching. This targeted advertising approach localizes content for a specific region or even a specific viewer.
Creating these ads requires a lot of extra production and planning—but not if you use stock video. For example, you can splice stock video footage into your ad to change the geographical location. You might include people snowboarding for a midwestern audience and people surfing for California viewers.
You might also want to change the demographics by targeting older audiences and younger viewers by using different footage.
Dynamic ads boost ROI significantly, and with stock video, you can produce them at a far lower cost.
Create Tailored Micro-moments
Micro-moments are quick, inspiring videos that push consumers to act. Usually, this moment is fleeting, as people scroll quickly on social media. You don’t have time to introduce your brand and pitch your product or service. Instead, you need to elicit an emotional response and inspire action in less than 15 seconds.
Creating tiny video clips that captivate audiences is not cheap. But stock video makes it a lot simpler and more cost-effective.
You can stop scrollers in their tracks with colorful panoramas, emotional faces, humor, and movement by using stock video clips. Once you’ve hooked the viewer, give a quick CTA—or let your logo do the work as Allstate does in this micro ad.
One effective way to engage with micro-moments is to create multiple short ads with the same theme. This conditions your viewers to recall your brand by simply glancing at your video for a few seconds. With stock video, you can do this easily. One 2-minute stock video can be cut and edited into 6 micro ads all with the same look and theme.
Improve Authenticity and Inclusivity
Demonstrating a commitment to diversity is important to today’s consumers. But it’s not cost-effective to represent a range of demographics in your ads, especially if you have to hire actors.
With stock video, you can ensure that your ads are inclusive without increasing production time or costs. And don’t worry, stock videos of smiling faces are not cheesy like they used to be. Choose from high-quality clips of professional actors or real interactions to make your videos authentic and engaging.
Get Creative with Stock Video
The demand for video content isn’t going to decline anytime soon. As a marketer, you have to get creative in order to produce more video content without ballooning your budget. Stock video is an excellent way to do that.
Once you’ve collected videos that represent your brand, get creative in the editing room to make them yours. Try using effects, voiceovers, text on screen, and music to transform the footage into something unique.
Using stock footage, one skilled editor can produce more content than an entire video production crew.
Full disclosure: This article was sponsored by Videvo
