I’m Johnnie Behiri, the co-owner of cinema5D. Adobe is a well-known company in the filmmaking and photography industries (and beyond). But for me personally, it was time to ask what lies behind just the name, so I reached out with the request to visit some of their facilities in the United States, intending to “create a face”, asking who this huge company actually is.
As an avid Adobe Premiere user (Since version 4.0), I’ve always wanted to meet the people who are behind the development of this software, so I was truly happy to see Adobe responding favorably to my offer by inviting me to spend a few days with Patrick Palmer (Principal Product Manager) and some of his Adobe Premiere team members.
During the summer, I had the chance to visit three of Adobe’s offices, located in Santa Monica, San Jose, and San Francisco.
My intention was to meet the people who are behind the software I use for editing and try to understand their professional routine just a tiny bit better. During my stay, I met the people who are in charge of Adobe Premiere’s quality control, VR, and software designing. I also had a nice “facility introduction” at the headquarter in San Jose and at “the cloud” in San Fransisco.
Yes, Adobe Premiere has its bugs and yes, I lost some of my hair throughout the years while using it, BUT it is encouraging to see the pride and dedication the people working on it have. I hope that the evidence of their sincere effort to make Premiere more stable and responsive will be seen in every new release, as at Adobe, they are totally aware of the discomfort and criticism the filming community has when something does not work well.
Of course, not all subjects can be covered during such a short stay, but I hope you will take a minute (or 19) to sit back and enjoy the above exclusive “behind the scenes” journey.
Full disclosure: I was a guest of Adobe. Transportation and accommodation for the trip were paid by the company.
About the author: Johnnie Behiri is a freelance documentary cameraman/editor/producer/director working for many respected clients and broadcasters. The opinions expressed in this article are solely those of the author. Behiri is also a co-owner of cinema5D. This article was also published here.