Instagram has been a big deal since it was launched in 2010. Here’s an indication of how influential the photo sharing app is: young parents are now naming their babies after Instagram’s photo filters.
That’s right. In a trend that’s being called “#Instagrambabies,” more and more parents are now giving their kids names like Lux, Valencia, Ludwig, and Reyes, BabyCenter says.
The website reports that “Lux” has jumped 75% as a baby boy name and is slightly up as a girl name as well. It’s not a filter, but Instagram chose “Lux” for the name of its one-tap photo enhancement feature.
For names that are used for Instagram filters, Ludwig is up 42%, Amaro is up 26%, Reyes is up 10%, Hudson is up 4%, and Kelvin is up 3%.
On the girl side, Juno — introduced by Instagram this year — has jumped 30%. Valencia is up 26%, and Willow is up 13%.
BabyCenter does note that not every Instagram filter name has seen a jump: Sierra, Walden, and Lark have all decreased in popularity as baby names. Other filters are pretty much non-existent as names, but don’t count them out as Instagram continues to grow.
“Don’t be surprised if you meet baby Mayfair, Sutro, Rise, or Brannan in 2016,” BabyCenter says.