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Instagram Adds Three New Filters and Launches Emoji Hashtags



Instagram’s lineup of filters is getting more and more crowded. After announcing five new ones last December, the company is back again with another three. Also announced today was new emoji support for photo hashtags.

The three new filters are called Lark, Reyes, and Juno. Instagram calls them “modern, subtle filters that brighten and enhance your photos in refined, beautiful ways.”

Mobile photographers responded quite enthusiastically to Instagram’s previous set. Of the five new filters, two of them, Ludwig and Crema, have become the most popular filters on the service overall.

Instagram says it will regularly release new filters for the community in the future.


Alongside the new filters was an announcement that emoji will now work properly within photo hastags. Instagram found that over half of the photo captions written by users include emoji, so expanding the hashtag system to encompass this “universal visual language” makes a lot of sense.

Users will now be able to add, search for, and tap the emoji found in captions.

You can find these new features available in the new version of the iOS and Android app that’s being rolled out today.