BTS: Photographing Jimadors in the Agave Fields of Tequila, Mexico
NYC photographer Joey L was recently tasked by Jose Cuervo, the best selling tequila brand in the world, to shoot advertising photos in its agave fields in Tequila, Mexico. The behind-the-scenes video above, part of Joey’s Dudes with Cameras series, offers a look into how the shoot unfolded and the different challenges Joey and his team faced (warning: there’s some strong language).
Joey also found himself racing against time to shoot some portraits during a short window of blue twilight that happens right after the sun sets.
Here are the photographs that resulted from the shoot:
Here’s how some of the images were used in Jose Cuervo’s new advertising campaign:
You can follow along with Joey’s work through his website, Twitter, and Facebook.
Image credits: Photographs by Joey L and used with permission