Canon Europe has acquired a London-based startup company called Lifecake, which builds a photo-sharing app that’s marketed toward parents of young kids. The service, which launched back in 2013, claims to offer “time travel for parents.”
The app consolidates a parent’s photos of their kids from various sources into one easy to browse timeline. Scrolling through the stream of photos lets you experience the child’s growth progress in a simple and enjoyable way.
TechCrunch reports that terms of this deal have not been disclosed, but it seems that Canon has acquired the entire startup, both the team and the technology. The service currently has 350,000 registered users through the iOS and Android app.
Canon is reportedly trying to become more involved in photo services in addition to equipment, serving customers across different devices and platforms.