Pic A Moment App Turns Instagram Into an Easy-to-Browse Time Capsule

Yes, we’re all fascinated by what you had for lunch. But sometimes actual news/history is shared in the Instagram universe, and now there’s a convenient new way to browse through and find pictures of those events.

Pic A Moment is an iOS app that lets you comb through Instagram for public images taken at a specific place and time. Operation is pretty simple: Drag a slider to the date you want to look at, enter a location and then pick the correct place from a pull-down list.

Now you’re seeing all the images taken at that place and date, with tickers and icons above and below to tell you about news, weather and other details at the given date and time. (The app’s catalog is limited to the past couple of months now, but getting bigger by the moment.)

The app, developed by the Buenos Aires office of advertising agency Wunderman, aims to add more conventional context to the massive catalog of images typically aggregated according to content or creator.

The creators envision it being particularly useful for journalists and marketers, but it seems like everybody ought to have a mental library of significant dates/places — the birth of a child, an epochal first date — where they could indulge their curiosity with what’s happening to the rest of humanity.

To find out more or pick up the free app for yourself, head over to the iTunes App Store by clicking here.

(via TechCrunch)