Polaroid Brand Name Soon to Be Found on All Kinds of Random Gadgets

Polaroid the company was named after the inexpensive polarizing film developed by founder Edwin Land back in 1929. Over the years it became an iconic brand name associated with easy-to-use cameras and instant photos. After the company went bankrupt in the early 2000s, the brand name was sold off to a holdings company, which began licensing the name to third parties.

Up until now, the brand name has been used for mostly photography-related products, but that’s set to change: Polaroid has partnered with British retail chain Asda — owned by Wal-Mart — to branch into other electronics, including televisions and media players. The gadgets will hit store Asda shelves by the end of the month.