Crazy 3D Projection Mapping on a Historic Building in Amsterdam

A recent fad in advertising is to use 3D projection mapping on buildings at night to create jaw-dropping effects. The above video shows an ad Samsung ran on a historic building in Amsterdam to promote the Samsung 3D LED TV. A perfect representation of the building is first projected onto the actual building, and then mind-blowing things begin to happen.

Have any of you seen one of these demonstrations in real life?