Today, as many around the world prepare to commemorate the 70th anniversary of the landings, pictures of tourists soaking up the sun on Normandy’s beaches stand in stark contrast to images taken around the time of the invasion.

The Magnum photographer tells his story of the 1989 protests, from peaceful demonstration to bloody crackdown, the iconic ‘tank man’ – and how hamburgers gave him his big break.

Dr. Steven Nakisher told The New York Daily News people should “select at least one flattering full-body shot and one good close-up from the bunch and get a professional to clean up those images” because it will help their personal brand.

But of course, the catch: he’s touting his own business, a photo-editing site called PicTricks of which he is the CEO. For $5 per photo, professional Photoshoppers will make you look like an A-Lister, perfect for your Tinder or OkCupid profile.

Dan Chung, a photographer and cameraman working for mastheads such as The Guardian, was quoted in 2012 as saying there was no future in photojournalism.

“That was probably the biggest misquote of my career!” Chung explains as we meet in Sydney. He is in town for a few days to deliver a talk on storytelling and photojournalism.

“What I actually said was photojournalism as a profession is pretty much dead. And I still believe that. If you think that you can leave college, go into a career as a photojournalist and live till you’re 65 and retire — that’s just never going to happen.”

In order to differentiate from the crowds, we photographers must become visual storytellers. We must make the photo an experience. If you are trying to make a living selling photos, then your job is to take something that is free (a selfie) and turn it into something worth paying for. (The same thing is true if you are simply competing for eyeballs on ViewBug, Flickr or 500px).