Posts Tagged ‘mailer’
Mailers are a popular way to self-promote as a photographer, but too often the promos go directly from the mailbox to the trash can. When his studio partners suggested printed mailers a few months ago, Derek Shapton instinctively responded, “Forget it. Not doing one. Waste of money. Too bad I can’t just print some shots on Kleenex, that way they’d at least be useful on their way to the garbage…” It suddenly dawned on him that he could do just that:
The shots were conceived of and taken specifically for the tissue boxes — it was a hilarious and messy day of photos — and I consciously tried to do things a bit differently. I wanted the images to tie in conceptually with the promotion itself, which is something sadly lacking with most promo efforts, and I wanted to indulge in some careful studio lighting, something I’m not necessarily known for — you can see the full set of shots here. And last but not least, I loved the idea of an actual product, with some actual utility, that will hopefully linger for a while on people’s desks before being thrown out. Because let’s face it, that’s ultimately what’s going to happen.
Want to encourage your prospective clients to hold onto your promos? Just make them useful!
(via Planet Shapton)
Image credit: Photograph by Derek Shapton and used with permission
Photographer Clint Davis was previously the Art Director at a national magazine, so he has first hand experience on the type of photographer promo that grabs the attention of clients. Recently he himself needed to do some self-promotion, so he decided to get creative and create promo mailers filled with awesomeness. He writes,
Most of the promo pieces [Davis used to receive] were 4×6″ postcards with a picture on one side, and printed addresses on the other side. Stale, non-personalized, and probably frayed at the edges, the postcards rarely made it from the mail room to my desk. But a box?!? A freakin’ box??? NOW you have my attention. Maybe it’s just me, but when I get a box in the mail with a hand-written address, a slow fuzzy feeling comes over me and my eyes open 43% more than usual. YOU good box are coming back to my desk for a thorough dissection.
Above all I wanted to make a self-promotion mailer that wouldn’t get tossed in the trash right away. Considering the caliber of ad agencies, magazine photography editors, athletic teams, and select others that will receive this mailer, that is a tall order to accomplish.