NoPro, Don’t Be a HERO, or: When Your Helmet-Cam Shot Doesn’t Go as Planned

GoPro is known for its viral marketing videos that show extreme athletes doing extreme things while wearing the company’s action cameras. What you never see, however, are the botched stunts that don’t qualify for a “Be a HERO” campaign.

YouTube user XeteraCX took a point-of-view video of a Bolivian Death Road bicycle base jump gone wrong and turned it into the parody GoPro video seen above. Amazingly, the athlete escaped with relatively minor injuries (a fractured forearm and injured knee tendons).