PetaPixel

Art Director Creates a Hilariously Dramatic Car Ad to Sell His Crappy Old Volvo

The great thing about creatives — be they photographers, filmmakers or, in this case, an art director who does a bit of both — is that they can capture even the most mundane of things in a dramatic and compelling manner. Case in point: art director Castor recently had to sell his crappy old 93′ Volvo 245GL.

The result is a hilarious masterpiece that is a testament to creative (and often made up) word choice and quality cinematography, hitting on all of the standard car commercial clichés without actually having anything to brag about.

Check out the video above to start your Tuesday off with a laugh, and then head over to Castor’s website by clicking here if you’d like to browse through his show reel or photography portfolio.

(via Laughing Squid)