PetaPixel

Art Director Creates a Hilariously Dramatic Car Ad to Sell His Crappy Old Volvo

The great thing about creatives — be they photographers, filmmakers or, in this case, an art director who does a bit of both — is that they can capture even the most mundane of things in a dramatic and compelling manner. Case in point: art director Castor recently had to sell his crappy old 93′ Volvo 245GL.

The result is a hilarious masterpiece that is a testament to creative (and often made up) word choice and quality cinematography, hitting on all of the standard car commercial clich├ęs without actually having anything to brag about.

Check out the video above to start your Tuesday off with a laugh, and then head over to Castor’s website by clicking here if you’d like to browse through his show reel or photography portfolio.

(via Laughing Squid)