Bidding War Helps Hasselblad Sell 2 Lunar Cameras for $54K at Charity Auction

Lunar Olive Wood 18-55 Hood_b

Still think there’s no market for overpriced Hasselblad Sony clones? This might change your mind. Thanks to a heated bidding war at the Amelia Island Concours d’Elegance exotic car festival, two … we’ll call them generous… generous gentlemen paid $54,500 for two Hasselblad Lunar cameras that would normally run $14,000 retail.

According to the Hasselblad press release, the outrageous sale happened after two of the gentlemen at the show began bidding one against the other for one Lunar camera. The bidding became quite heated and when the price reached $28,000 for the first camera, “neither party wanted to lose out on a Lunar, so a deal was struck for an extra camera to be auctioned — for a joint record-busting price that raised a total of $54,500 for a spina bifida charity.”


The great news is that this money went to charity, and we could care less how that happens. If someone wants to buy a Sony NEX-7 in Hasselblad clothing for $27,250 and give that money to charity, power to them. The only issue is that this just confirms Hasselblad’s belief that these cameras are luxury items worthy of praise and adoration… something it’s safe to say most of the photo community would disagree with.

“We knew our new, retro-look Lunar range was compelling — especially the rich-veined olive wood edition with its advanced technology and supreme ergonomics,” said Hassy president Michael Hejtmanek. “But for a pair of them to raise $54,500 for Spina Bifida Jacksonville at this auction is just outstanding.”

We don’t know about all that “compelling” talk, but we will congratulate Hasselblad on giving a large sum of money to a worthy charity. To paraphrase Top Gear: “And on that bombshell, it’s time to end this post.”

  • SeoulFood

    Sweet! At least the money goes to charity and not to Hasselony. Not all of it anyway.

  • look ma, I picked a name

    Charity auctions: Saving the world one idiot at a time.

  • sascharheker

    So there is a reason to buy a Hasselblad Lunar: Pity….

  • Ned

    It’s “couldn’t”, as in “We couldn’t care less about how that happens”. If you could care less then that means you do care.

  • Nin

    I happened to be at the RM auction inside of the Ritz Carlton when Hasseblad camera got sold. This article does not mention that Hasseblad was the official sponsor of this charitable event and that Mr Bill Warner – founder and chairman of Amelia Island Concours worked as a professional photographer for Road & Track magazine prior he started concours. He used Hasseblad camera all the time. He was also present on the stage during the auction. Hasseblad camera was not sold on its own but Bill included 6 framed pictures he took with this camera in 1960s. Mr Warner’s granddaughter suffers from Spina Bifida and the gentleman who bought the camera has also grandaughter who has Spina bifida. The price of camera is completely irrelevant as the money was going to a good cause. Get some life if you have a problem with that!