Shocking Domestic Violence PSA Uses the Google Glass POV to Send a Message

Editor’s Note: The video below contains strong imagery. None of it is NSFW per se, but it might not be suitable for all viewers.

March 8th was International Women’s Day, and although Google Glass will no doubt be used in the future to document many a wonderful celebration on this day, this year it was instead used to send a strong, shocking message about domestic violence.

The video was reportedly put together by London’s Banjo Eyes Films for a project called “Woman’s Day #throughglass” that, it’s worth noting, has no affiliation with Google whatsoever. In it, a woman goes about a regular happy day, all seen through the POV vision of Google Glass, until she arrives at home and is immediately attacked by her significant other.

What seems like an ad for or demo of Google Google glass quickly turns into something horrific and hard to watch.

Screen Shot 2014-03-10 at 8.54.25 AM

The point of the video is that, despite all of the technological advances and leaps we’ve made, abuse is still prevalent all over the world. The tagline reads, “Despite all our progress, women still see this every day. Think about it.”

You can see the powerful video at the top, and if you’d like to find out more about the “Woman’s Day #throughglass” project, head over to their website by clicking here.

(via Co.Create)

  • Richard

    Independent of the focus of the video (domestic violence), I’m wondering whether Glass use might have a direct impact on her peripheral vision, hearing, and general interaction with the world in the earlier parts of the video, such that she’d be vulnerable. Does focusing on a heads up display make one more vulnerable to a purse snatcher just off your side? Not just Glass, but anyone buried in a smartphone texting while walking down a street.

  • Denith McNicolls

    I feel there’s a bigger issue at hand here.

  • Richard

    Well yes, domestic violence. However, in the context of Petapixel, I’d say the distractions of heads up technology is a relevant issue as well.

  • poop

    This is so absurd. holy chit.

  • Tom

    Two points: First of all, despite the alert and the understanding this is a PSA, watching this video had a much more profound and painful effect on me than I was expecting.
    Secondly, as per Richard, yes, I must agree that though one may get used to having a heads up display, it has the potential to be very distracting, taking away focus from one’s immediate environment, and leaving the wearer open to risks of all sorts – from cracks in the sidewalk to a No-Walk crossing signal. And what is to keep the wearer from driving with this? Just another I-can’t-live-without-this distraction.
    Someday Google Glass will probably even become truly useful . . .like Twitter. Oh, well, bad example. Twitter still isn’t useful.

  • Carsten Schlipf

    Not easy to watch, but a strong message. The more disgusting are the undignified comments on YouTube however.

  • bookworm

    that’s why I don’t read youtube comments. Too much ignorance.

  • Jody

    Straight up, the Google Glass brought to our attention that this guy is a piece of crap and she needs to leave the bastard. A cry for help to all of the friends of this woman, PLEASE HELP HER!

  • russianbox

    This is not a PSA, calling it a PSA gives it an air of authority which this clearly doesn’t have. its shock video for the viral age. making that youtube monies.

    Shame this video only mentions female domestic violence. Men can’t be hurt at home can they?

  • Stephanie Feldman

    sorry but it looked more like an advertisement on what the Google glass can do and than in the very end they made it a PSA which was also so happened to be all caught on the Google glass .. that is just my opinion, I’m not saying that it isn’t important to spotlight a important issue because trust me I have been a victim before and it is scary I just think this was an attempt to market the Google glass.

  • Tim

    Depends, compared to looking at an iPhone while walking the street?

  • Michael Andrew Broughton

    “Despite all our progress, women still see this every day. Think about it.” no, PEOPLE still see this every day, women AND MEN AND CHILDREN, but i guess we’re not supposed to think about that. we’re only supposed to think about men being violent sociopaths victimizing sweet innocent women. imagine the outrage if the guy was black and they had used the equally manipulative tagline “Despite all our progress, white women still see this every day. Think about it.”

  • Federico Montemurro

    What’s the point here? Goggle glass promo video sponsored by PSA?

  • Robert Johnson

    Something you won’t be seeing from VAW-promoting types is that, according to studies of reported and unreported domestic violence, women initiate violence as often or more often than men.

    “International Women’s Day” is an old Bolshevik/Soviet holiday, as much about propaganda then as it is now.

  • philhoyt

    yeah… no. #unpopularopinion

  • josh

    I like the message they are trying to share…but convinced that the video is fake…that’s probably why it’s getting such negative feedback from facebook

  • Mowwy

    You realize that these are actors, right? Please tell me you realize this..

  • Zander

    And yet who suffers the most from domestic violence? It has always been women, simply based on sheer numbers. Not even the number of abused children of both genders eclipses the number of women abused worldwide. So shame on you for trying to minimize an issue that has already been minimized for thousands of years by patriarchal societies. Just because it isn’t legal to beat your wife anymore, doesn’t mean it’s not an important issue.

  • Ernie

    I disagree, children are the ones that suffer the most and they are the most vulnerable

  • Gavin McDiarmid

    Is everybody clear that these were actors ? I really hope that is the case. I’m also a little confused here, as per the writer of the comment below “What’s the point here? Google glass promo video sponsored by PSA?”. It’s obvious point is that this is happening to men and women, which is extremely sobering to those of us who have had little or no contact with this kind of violence and therefore might not have a great awareness of it. However, I think it’s done in extremely poor taste. There are so many classic advertising ploys throughout (obviously) and it really does not marry well at all with the extremely serious issue of domestic violence.

  • Michael Andrew Broughton

    who’s really minimizing the issue here, me by pointing out that the problem of spousal abuse is twice as big as most people think, or sexist feminist scum like you and the people who made this psa, who want to portray men as psychotic abusers and women as innocent victims who never participate in reciprocal violence or commit unprovoked spousal assaults like the one in this psa? shame on you.

    quoted from a canadian government website.

    “Rates of Physical Abuse

    In the 1999 GSS, Statistics Canada surveyed 11,607 men aged 15 years and older. It reported that of those men who had a current or former partner during the previous five-year period, 7% experienced some type of spousal abuse on at least one occasion, compared with 8% of their female counterparts.Footnote27 Like all previous studies of intimate partner abuse, the GSS findings indicate that abuse was not an isolated event: 54% of these male victims had experienced spousal violence more than once in the preceding period. In fact, 13% of them had experienced it more than 10 times.Footnote28

    It is unknown whether the rate of spousal abuse against men is changing because comparable data for male victimization had not been gathered by Statistics Canada before 1999. Available data indicate that spousal homicide victimization rates for men generally declined between 1974 and 2000.Footnote29 Interestingly, on the other hand, the number of spousal assaults against men reported to the police was higher in 2000 than in 1995. This increase might reflect a variety of potential factors: greater willingness on the part of victims to report to the police; changes in the reporting practices of the police; and/or changes in legislation, policing or enforcement practices.Footnote30

    A Canadian survey conducted in 1987 asked 528 women, aged 18 years or older and married or living in common-law relationships, whether they had physically abused their intimate partners during the previous 12 months. Of the total sample of women, 23.3% reported that they had physically abused their intimate partners at least once in the previous year.Footnote31 Footnote32

    Also carried out in 1987 was an Alberta telephone survey of 356 men and 351 women who were married or cohabiting. Of the men, 12.3% reported they had sustained abuse from their female partners in the 12 months preceding the survey; similarly, 12.5% of the women reported that they had inflicted abuse on their male partners.Footnote33

    In the 1999 GSS findings, abused men were more likely than abused women to report having had something thrown at them or having been slapped, kicked, bitten or hit. In the 1987 Canadian survey, similar proportions of women and men reported inflicting both minor and severe physical abuse on their partners. According to the 1999 GSS, however, abused women were more likely than abused men to report experiencing severe forms of violence, such as being beaten, sexually assaulted, choked, or threatened by a gun or knife or having had such a weapon used against them during the previous five years.”