Fuji Introduces Portable Instax Printer, Lets You Print Smartphone Photos on the Go


The final pre-CES announcement from Fuji is completely unexpected, but one that the company is nevertheless very excited about. It’s called the Instax Share SP-1 Printer, and it’s a compact wireless Instax printer that you can carry around with you, basically giving your smartphone the ability to act like an instant camera.

When Fuji briefed us about the little printer, they made it clear how excited they were for this release. Bringing instant film printing to the world of smartphones is, in their mind, a marriage made in heaven… and we’re finding it hard to disagree with them.

Interest in instant cameras — both old Polaroids and new models like Fuji’s own Instax Mini 90 — has been on the rise, but instead of competing with smartphones, Fuji has decided to augment them and give people the best of both worlds.


The printer is its own WiFi hotspot and can connect with both iOS and Android devices using the Instax Share App. Once the app is installed on your smartphone or tablet, you’re just a few taps away from getting physical prints from the photos in your camera roll, complete with relevant data such as date, time, location or even weather info if you choose to add it.

The little printer is extremely portable and uses readily-available (though not necessarily cheap) Instax Mini ISO 800 film and two CR2 Lithium batteries for power. According to the press release, those should give you enough juice for about 100 prints.

It seems like a solid idea but, of course, we won’t be able to judge the execution until we have one of these in hand (which we’ll try to make happen very soon). The printer is set to hit stores in April for the (perhaps a bit prohibitive?) price of $200.

  • Brony

    It’s about time!

  • Jerry F.

    Why CR2 batteries ?

  • Italian Film Photography

    It is a very interesting news, which means instax will be part of the market strategy for the future.

  • Carl Meyer

    Dead on arrival if it can’t print directly from Wi-Fi enabled cameras from FinePix and X series.

  • jordonvuz355

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  • Carl Meyer

    Maybe because Fuji makes lithium CR2 batteries?

  • Woody ONeal

    Your comment is also DOA

    Fuji is betting that Apple and Android phones are everywhere.

    Newsflash, they are.

  • David Liang

    I question how many consumers will want to print anything though, especially images from a smartphone. Their appeal is the quick consumption on social platforms, and then are immediately discarded. With physical images sharing becomes a physical barrier, so the only real purpose would be to keep the image because it’s meaningful.
    I don’t know how many meaningful images I take from my smartphone…they’re mostly stuff in the moment I want to show someone not present via social networks. I generally forget the image minutes after I’ve taken it.
    But who knows perhaps making printing a convenient option will open up a new market.

  • Carl Meyer

    Portable printers for mobile phones is old news.

    The fate of this thing is not going to be any different than the one of previous Pivi printers; and what it’s worse, without built-in compatibility with latest Fuji cameras and lack of even a USB port to allow direct printing from non Wi-Fi cameras the usefulness of the portable printer is virtually zero transforming it in just another gimmick device.

  • xaphod

    Man i wish it had apple airprint support. The problem with these printers, like the canon selphy, is that the user is restricted to the manufacturer’s app which quickly gets out of date, buggy (think ios8 etc). If only airprint got some adoption!

  • Woody ONeal

    once again. this thing creates its own wifi network that ANY smartphone will connect to.

    “built in compatibility” with Fuji cameras is a short sided argument.

    Fuji wants to sell lots of Instax film and this product may allow them to do just that.

  • MickO

    I’ve been wanting this for a long time. Ever since I got a PoGo before realizing it wouldn’t work with my phone. I’m psyched.

  • KTX

    CR2 batteries hold a good amount of power and can deliver it faster than normal AA batteries. Maybe you need a higher discharge for the electronics that expose the film and AA batteries just don’t cut it.

  • Carl Meyer

    Fuji wasn’t able to sell much Instax film in the past with this same concept, trying the same again with even less connectivity options is not going to change the outcome.

    Not offering seamless integration between their different product lines only hurts their sales, as simple as that

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  • Alan Klughammer

    We get many people coming in to get prints from their smartphones. I think the issue will be more about the size. the prints are pretty small…

  • David Liang

    That’s really interesting…I obviously would not have guessed that.
    Are they usually family photos I guess? I’d be shocked if they were selfies….tell me they weren’t selfies

  • derekdj

    Looks like they copied the Impossible Project’s printer, except Fuji’s will be better since their film is more stable and widely available. I think it would’ve been better if they used a USB rechargeable battery like IP’s printer.

  • Becca Gulliver

    If this was for the larger instax film, I’d be all over this.

  • Igor Ken

    This is really interesting! but Credit Card size prints? I mean this could mean the end of services like Printic that enable you to print your instagram shots and send them to you by post. But those are less than a dollar for every shot, I wonder how pricy will the ink+paper be…

  • Karikaturist

    The Canon Selphy’s newest incarnation, CP910, just came out & **finally** has Airprint….

  • Gabe

    The comment about the pivi is wrong, the pivi used infra red
    connectivity which was very flaky and had loads of different types of
    infra red protocols, each used by different cell phones of that time.
    This time around Fuji has used wifi connectivity which is widely adopted
    as the means for connectivity. Its so much easier printing from your smartphone than your camera. The death of the compact camera is at hand folks.

  • Panchoskywalker

    I don’t get it, if it work with instax mini film, it can’t be a printer. It is more like a photographic enlarger.