PetaPixel

Kodak Alaris and Lomography Partner Up, Vow to Keep Film Photography Alive

An elegy for Kodak (and film in general)

Analog photography buffs can rest a little easier: Photographic film is now supported by the combined economic majesty of Lomography and the photographic offshoot of post-bankruptcy Kodak.

Lo-fi photography specialist Lomography and Kodak Alaris, a U.K.-based offshoot of the one-time photography behemoth, recently announced a joint effort to boost photographic film manufacturing and sales.

In practical terms, that means Lomography will now sell Alaris film and paper via its online store. Also new is a relaunched Lomography subscription service to keep photographers stocked with film and a “Find a Lab” feature on the Lomo website to help shooters find the most convenient way to have their film processed.

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And for those of you who feared the “Lobster Redscale” version of Lomo’s 110 film might be the apex of innovation, fear not — the company promises to keep developing new film stocks.

In a recent statement, the company explained, “We and our friends and partners in analog film manufacturing are wholeheartedly committed to continue producing innovative, exciting and groundbreaking new kinds of films in the future.”

(via Photography Monthly)


Image credits: An elegy for Kodak… by Jo Christian Oterhals and Lomography Gallery – Chicago by MA1216