PetaPixel

Kodak Alaris and Lomography Partner Up, Vow to Keep Film Photography Alive

An elegy for Kodak (and film in general)

Analog photography buffs can rest a little easier: Photographic film is now supported by the combined economic majesty of Lomography and the photographic offshoot of post-bankruptcy Kodak.

Lo-fi photography specialist Lomography and Kodak Alaris, a U.K.-based offshoot of the one-time photography behemoth, recently announced a joint effort to boost photographic film manufacturing and sales.

In practical terms, that means Lomography will now sell Alaris film and paper via its online store. Also new is a relaunched Lomography subscription service to keep photographers stocked with film and a “Find a Lab” feature on the Lomo website to help shooters find the most convenient way to have their film processed.

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And for those of you who feared the “Lobster Redscale” version of Lomo’s 110 film might be the apex of innovation, fear not — the company promises to keep developing new film stocks.

In a recent statement, the company explained, “We and our friends and partners in analog film manufacturing are wholeheartedly committed to continue producing innovative, exciting and groundbreaking new kinds of films in the future.”

(via Photography Monthly)


Image credits: An elegy for Kodak… by Jo Christian Oterhals and Lomography Gallery – Chicago by MA1216


 
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  • Kian Lavi

    Lomography initially had me excited for how much they were willing to throw behind film, but it seemed like they were just trying to bank on the novelty. This is something that makes me happy however, now that people like them and the Impossible Project are doing something substantial to keep this medium around.

  • superduckz

    The only film i “long” for more of is the now discontinued Fuji Velvia 50.. and half frame polaroid. but I’m a dork.

  • Michael McNamara

    Please please please start making 4×5! The Impossible Project ignores the format. This is where Lomography could step beyond the hipster customer base.

  • Richard Roesler

    I remember film!

  • http://bit.ly/mattaka Matthew Wagg

    Lomo is overpriced hipster crap. Its a shame Kodak went this way. If Kodak release the film on their own as well at a not ridiculous price increase I’d be interested especially if the release other formats than 35mm. 120, 4×5 and 8×10 tri-x and pro 400 would be very welcome

  • Rabi Abonour

    Unfortunately, film basically *is* a novelty today. No one is going to invest in film because of its mass-market appeal – the best one can hope for is that a niche market of artists can keep the medium alive.

  • BAC1967

    Do a search online for New 55 Film. They are in the process of developing a new 4×5 instant film.

  • Esz Zet

    Hoping that film won’t disappear never!

  • Nick Rowley

    So let’s consider some things:

    1: Film is not being produced in the numbers that it once was and this has been a downward trend for years.
    2: Here is an initiative to make more film, a medium I assume you like to take pictures with.
    3: The reason this initiative exists is because a certain group of consumers is actively engaged in using film so much so that a company that caters to them saw the potential of making more film available.

    And your initial reaction is to decry this move because you happen to not like one of the few groups of general consumers that are actually interested in film photography. Priceless.

  • Alexis de Vilar

    Some great news for once…! My stock of 120 film in the fridge for my Lomo was running out and getting some rolls of 35 mm had become an ordeal…!

  • Antoine Doinel

    Awesome

  • Michael McNamara

    You just made my heart skip a beat.

  • Terry E. Christian

    1. Impossible hasn’t ignored 4×5. When they relaunched 8×10 instant film, they said they were producing it because they still had an 8×10 producing machine. They also said they did not have a 4×5 machine, which is why they haven’t made 4×5 — otherwise they would.
    2. Kodak already makes pretty much all their films available as 4×5 sheet and they are all widely available: Portra, Tri-X, TMax, Ektar, etc.

  • timjayfitz

    Some of Lomo’s film was already Kodak. Lady Grey is T-Max 400. So this isn’t huge news to me….

  • http://www.flickr.com/photos/monteraz/ Monteraz

    Fuji Velvia 50 is not discontinued

  • mgear

    I don’t see this as a problem.

    Holding onto a dead thing like house phones.

  • Andrew Clarke

    I just hope kodak will bring back its reversal film.

  • Becca Gulliver

    How is it a dead thing if people are stilling using it?

  • silverimagelimited

    Except that like a lawyer at a murder trial, Kodak is really all about the free publicity. Even though their the prime suspects. Adox, Efke, Fuji and of course Milford have all done the heavy lifting. Go home to Rochester and mind your museum, Eastman Kodak. We’ve got this under control you corporate parasite.

  • silverimagelimited

    (Android corrected me: read Ilford)

  • visualbassist

    tmax waste is what it is.

  • Kaybee

    This is a great news! Lomography film rolls are expensive. I wish Kodak opens an online store in each country and supplies films cheap. This way they can earn huge amount. It won’t be possible to target the retail market like earlier so best would be an online shop from a single operating godown in each country. Why I am saying each country because buying (lomography) films from other country are expensive for me with the shipping fee and most often they get lost on the way.

  • Tommy

    Not quite dead, but dying. Long live the lead pipe, right?

  • http://www.thedarkprism.com/ Antonio Carrasco

    Ugh, just let film die already… It’s wasteful and bad for the environment, with all of the plastic that goes into film and the chemicals that are used in processing.

  • Anthony

    Considering all the toxicity generated by the manufacture of digital sensors, batteries and other digital peripherals as well as the much shortened upgrade/discarding cycle of digital cameras, I find this comment problematic. It certainly highlights ignorance of how highly toxic the making of “high tech” items are presently.

  • Brian Pangilinan

    i dont want film to ever stop. its a sad reality that the day might come. Digital is a fast paced tool. it doesn’t have the allure of film just yet but they are getting closer every day. I see film vs digital like this, some people prefer to drive stick shift while others prefer automatic. I just hope people can learn to accept that. we are entitled to our own preference and I hope companies continue to cater to that very simple idea. some like it film and others do not. in the end, a real photographer can use what ever camera is in his/her hands…. we would like to enjoy it to. ;) long live film!

  • visualbassist

    also, “plastic that goes into film” is not waste.