PetaPixel

Combining Anamorphic Illusions & Forced Perspective to Create a Mind-Bending Ad

A couple of weekends ago we shared a short Ray-Ban ad that demonstrated the concept of perspective anamorphosis in a sufficiently mind-blowing way. But if you thought that video was impressive, this Honda ad will probably leave you speechless.

The ad takes what Ray-Ban did and expands it in myriad ways. Anamorphic illusions are combined with forced perspective to create several illusions that you swear were done in CGI. The thing is, they weren’t. Everything you see in the ad above is a true blue optical illusion of one sort or another.

Don’t believe us? Here’s the behind the scenes video to prove it:

We don’t know about you, but we thought it was pretty cool that they pulled off that entire ad without using any CGI to make it happen, and the world at large seems to agree. Ads don’t usually get this much traction on YouTube: in 10 days the CR-V ad has accumulated over 1.75 Million views!

For more optical illusion madness, check out the aforementioned Ray-Ban ad here, or browse through miniature photographer Michael Paul Smith’s amazing creations here.


Thanks for sending in the tip, Tulio!


 
  • Jokowi

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  • Pablo

    Really effective at getting me to ignore the vehicle being advertised! Never noticed what it was. Just another prop.

  • http://www.observingtime.com/ agour

    viral advertising at it’s finest!

  • Junior

    Heck a lot more creative, unique. Keeps my interest compared to Hondas old insipid “Twitter” ads a few months ago.

  • Wizard

    Honda does make some great ads.

  • stq66

    Saw the ad the other day at the telly and was in awe about it. Now that it’s real that there’s no CGI involved, it impresses me more again.

  • bgrady413

    Wait Diesel CR-V? This can’t be in the states.

  • http://www.vincentmorretino.com/ fast eddie

    I was more stoked to hear that it was Carl Kasell doing the voice-over work. It made me think that NPR turned on somewhere in my office!

  • MickO

    Or maybe Garrison Keillor?

  • MickO

    I wish they’d have done a “reveal” shot of the arches. That one boggles!

  • http://www.vincentmorretino.com/ fast eddie

    How embarrassing that I confused the two! Thanks for the correction :)

  • DesertandSeas

    Mr. Cade-Thanks for posting-and using the big words we learned in Art History classes around the country. Keep up the good work!

  • Rabi Abonour

    Yeah, definitely sounds like Keillor. Didn’t expect that.

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