Gear Rental Giant BorrowLenses Acquired by Photobook Giant Shutterfly


Two of big names in the photography industry joined forces today as Shutterfly Inc announced its acquisition of premier photography and videography gear rental service BorrowLenses.

The announcement came straight from the two companies today, as Shutterfly put out a press release and BorrowLenses founders Mark and Max wrote out a personal letter to users assuring them that this is a step in the right direction and that “the best is yet to come.”

According to the press release and BorrowLenses’ own FAQ about the acquisition, the company’s rental service will continue with “business as usual,” only now as a part of the Shutterfly Inc. “family of brands.”


“This acquisition gives Shutterfly a presence in the rapidly expanding sharing economy,” explains Shutterfly president and CEO Jeffrey Housenbold. “We now have a greater ability to diversify our revenue streams, reduce fourth quarter seasonality and improve upsell and cross-sell opportunities among our family of brands.”

For all intents and purposes, it seems that this change will have little impact on current Shutterfly or BorrowLenses users, with the exception of the newly-possible “upsell and cross-sell opportunities” mentioned above.

For more information or if you have any questions about how this might affect you as a Shutterfly or BorrowLenses customer, check out the press release, letter and FAQ by following the corresponding links.

  • stevengrosas

    bad, this is the end of what was a great company. Prices will now go
    up, and customer service will not be the same. I hope I’m wrong.

  • Rob S

    Hmmm…from a business point of view this seems odd. There doesnt seem to be much connection between the market for rental lenses – mostly pro or serious amateur – and photo books – mostly home users.

    I get wanting to even out your revenue but buying up one of the larger pro/semi-pro printers like WHCC or Richmond seems to make more sense. BTW please dont do that because I love both just the way they are.

    Unless I am missing something BorrowLenses is a traditional rental company not part of the “sharing economy.” I wonder if they are showing their hand a bit and foreshadowing bringing true sharing – you rent my lens with “ShutterBorrow” acting as a middle man.

  • Tripper

    And there’s a LensRentals ad right below… : D

  • Rob S


  • narikovera

    мʏ ʀօօмαтɛ’ѕ мօм мαĸɛѕ $79 ɛʋɛʀʏ нօυʀ օɴ тнɛ ƈօмքυтɛʀ. ѕнɛ нαѕ вɛɛɴ աιтнօυт աօʀĸ ғօʀ ғιʋɛ мօɴтнѕ вυт ʟαѕт мօɴтн нɛʀ ƈнɛƈĸ աαѕ $198з8 ʝυѕт աօʀĸιɴɢ օɴ тнɛ ƈօмքυтɛʀ ғօʀ α ғɛա нօυʀѕ. мօʀɛ вօɴυѕɛѕ…­ ­

  • Carl Meyer

    Or they just expect those renting lenses to use their printing services as they probably don’t even have an all-in-one printer at home.