While not necessarily indicative of how well a brand is doing in terms of sales, the annual LensRentals Top Rented Photo and Video Products report is at least telling of what's popular or what has the public eye. This year, it was Canon yet again.
Two of big names in the photography industry joined forces today as Shutterfly Inc announced its acquisition of premier photography and videography gear rental service BorrowLenses.
Canon shook up the photography equipment rental space last Wednesday when the company announced that Canon Singapore would soon be launching a lens-rental program of its own, dubbed "Try and Buy." Overlooking the slightly presumptuous name, the program will allow pros and amateurs alike a chance to try out lenses that might otherwise land beyond the boarders of their budget.