Photographer’s Business Cards Created Using 35mm Film Slides


If you’re interested in making a positive impression on potential clients, but you don’t have the funds to spend on printing high-end branded materials, Minnesota-based photographer Lars Swanson‘s approach might interest you.

When he found himself in need of affordable promotional materials, he decided to work with Samuel J Soulek’s creative studio Soulseven to create unique business cards and direct mail holders using 35mm film slides and Polaroid pictures.

In order to make the process as easy and cheap as possible, all Swanson and Soulek did was take slides and Polaroids and customize them using rubber stamps and handwriting.

Because each photo he has is different, each of the business cards and mailers he puts together has a personal and unique touch. And because he always has his materials at hand, Swanson can create more of his business cards or direct mail holders on the go.

Here’s a look at the final products. Not bad for promotional materials on the cheap:







As Soulek explains in his description of this particular project, the goal was “little cost and big impact.” Soulek feels he has achieved that, and you can do much the same thing at home with a few film slides and some customized rubber stamps.

To see more from Soulseven or Swanson, head over to their websites by following the respective links.

(via SLR Lounge)

Image credits: Photographs by Soulseven and Lars Swanson

  • Will Mederski

    great idea!

    but unless these are empty slide frames with printed images fitted into each one, these are all ‘shopped.

    they seem to be perfectly lit from behind, yet they are lying flat against the table? aren’t slides transparent? there is no hint of transparency in any of these…

    anyhow, yes to stamps!
    i have always wanted to get a personalized stamp so i could just brand anything i wanted. cut a 4×6 print into four sections and stamp the back with your contact info, and you’ve got four business cards!

  • Andrew Kurcan

    The slides threw me for a moment too – I believe that he placed poloraid prints into the slide frames.

  • Will Mederski

    which contradicts every point in the article.

    polaroids are far from cheap, and the time and energy to fit each slide frame completely defeats “making the process as easy and cheap as possible…”

    the digital age = the age of being fooled easily.

  • Andrew Kurcan

    Agreed :)

  • Mike

    Nothing new nor inventive, Eric Meola did it in the 80’s

  • miklos

    maybe “cheap” is a relative term here… like “relative to the cost of a spaceship, these cards cost pretty much nothing…”

  • worker88

    You are totally missing what’s he has done.

    It’s the creative impact that he has provided at not much cost per kit. To create/print something as effective it would reach into thousands.

    Pieces like this will get you noticed and won’t go into a garbage can. They also won’t break the bank.

    Cheap is relative.

  • Will Mederski

    you miss my point: they are being pitched in the article as a way to “make the process [branding / promo] as easy and cheap as possible…”

    i’m also just tired of people DIGITALLY coming up with cool ideas rather than ACTUALLY making them.
    if you look at the original SLR Lounge post you’ll notice a good portion of those are just slapped together renderings…

  • SiriusPhotog

    You are not understanding what’s done here. They are not transparencies. They are PRINTS printed and cut to fit slide holders.

  • dslrvideostudio

    I received a slide business card back in 95/96 and still have it knocking around somewhere.