PetaPixel

Sony Might Have a PureView Competitor and a New JPEG Algorithm in the Works

sonyxperia1

Even as compact cameras continuously attempt to up their game in order to compete with an ever more photographic smartphone market, the smartphone market is responding. We’ve seen Nokia with its PureView and HTC with its UltraPixel technology, and now rumor has it Sony has something up its sleeve as well.

According to Sony Alpha Rumors, the company may be planning to release a new Sony Xperia flagship smartphone — currently codenamed “Honami” — that will sport a 1/1.6 x 1/1.5-inch sensor, putting it on par with the Nokia PureView. Their source also claims that the new phone would come with an f/2.0 Sony G lens, a mobile Bionz image processor, and either a xenon or plasma dual LED flash.

The sensor and lens behind the Nokia PureView. The same size sensor is said to come inside the "Honami" phone, paired with an even wider f/2.0 lens.

The sensor and lens behind the Nokia PureView. The same size sensor is said to come inside the “Honami” phone, paired with an even wider f/2.0 lens.

In addition to the possibility of a PureView competitor with a big (relatively speaking) sensor hitting the market, the rumor site also claims that Sony has a new JPEG algorithm in the works.

Sony, it seems, has been lagging behind the big boys where JPEG image quality is concerned, and the company intends to address that soon. The new algorithm was supposedly developed for the company’s Alpha and NEX cameras, but will be found inside the mysterious “Honami” phone as well.

(via Sony Alpha Rumors)


Image credit: Sony Xperia J by vernieman


 
Get the hottest photo stories delivered to your inbox.
Get a daily digest of the latest headlines:
  • wickerprints

    That illustration (of the lens, sensor, and a label “f/2.4″) has to be one of the most meaningless diagrams I’ve ever seen…I have NO idea what it’s saying. It’s been dumbed down so much there’s no substance left–an indication of the intelligence level of the marketing folks who made it.

  • Marks

    Are they really developing a new JPEG algorithm or did they just got access to Olympus’ JPEG engine and say they developed it?

  • http://www.facebook.com/duke.shin1 Duke Shin

    But the A99 design is fabulous.