Statistics show that 70% of people who are abused as children will grow up into adults who will in turn abuse children. A recent awareness ad campaign by Mexican organization Save the Children shared this fact in single photographs that are both creative and difficult to stomach.
The advertisements were originally published back in May 2012, and were created by Mexican agency Y&R and photographer Ale Burset.
Each one uses five models showing one individual at different stages of life. In the foreground, the individual is experiencing abuse as a child. Older versions of the abused child grow up as they walk across the background of the frame, and turn into the original abuser by the time they walk a full circle.
“70% of abused children turn into abusive adults. Donate at savethechildren.mx,” the advertisements say.
(via Ads of the World)