savethechildren

"Just because it isn't happening here, doesn't mean it isn't happening." That's the tagline of one of the most powerful, shocking ad campaign we have ever run across.

Put together by Save the Children UK, this campaign uses the popular 'second per day video' lifelogging concept to drive home an anti-war message in the most stark and unsettling way, focusing on how war affects children.

Statistics show that 70% of people who are abused as children will grow up into adults who will in turn abuse children. A recent awareness ad campaign by Mexican organization Save the Children shared this fact in single photographs that are both creative and difficult to stomach.