Nikon Announces the Coolpix A, Its First Compact Camera with an APS-C Sensor


Nikon had quite a surprise for the camera world today, as it announced the new Coolpix A — the company’s first compact camera to sport a massive DX-format sensor.

Inside the camera is a 16.2-megapixel APS-C CMOS sensor that can capture 12- and 14-bit RAW photos at sensitivities ranging from ISO 100 to ISO 25600. It can also capture 1080p Full HD videos.


On the front is an 18.5mm lens (equivalent to a 28mm on a full frame) with a f/2.8 maximum aperture — great for low light environments and capturing photos with a shallow depth of field. On the top is a i-TTL compatible full-sized hot shoe mount for attaching various accessories, including Nikon Speedlight flashes.


There’s no optical viewfinder built into the camera, but you’ll be able to purchase an attachable one separately if you’d like for $450.

In addition to speedy autofocus performance, Nikon is also making it a good camera for capturing life’s spontaneous moments by giving it a snappy 4 frame-per-second burst mode.

Although the camera is a Coolpix “point-and-shoot,” it has its fair share of advanced settings and manual modes. There’s a manual focus ring, full manual controls (P/S/A/M), and multiple Scene Modes.


Here are some sample photographs captured using the camera:






Given the viewfinder attachment for the Coolpix A costs about the price of a nice compact camera, you can probably already tell that the camera itself doesn’t exactly come cheap. It’ll hit store shelves later this month in both black and silver varieties with a hefty price tag of $1,100.

  • Alessandro Aimonetto

    If only they’ve put in a viewfinder…

  • georanson

    At least its a prime and being about a 28mm equivalent, you could get an external finder. But I agree at this price point to, just no excuse.

  • Dave

    Ouch, way too expensive for a camera that doesn’t have a viewfinder, doesn’t have a zoomlens and no exchangeable lenses.

    For the same amount you could buy a Fuji or Sony mirrorless and have all those features. Way to price yourself out of the market, Nikon.

  • Alberto Monteraz

    I dont see a reason to choose this instead of a Fuji X100s, same sensor size, viewfinder, much more beautiful in design, more manual controls, more luminous lens… I expected something different from Nikon (a digital Nikon S2 would be a killer).

  • wanda

    street photography yeahh! ill buy 100 of those

  • legra

    28 2.8

  • Alberto Monteraz

    I still prefer f/2 in a slightly longer lens

  • tttulio

    Now things are getting interesting.

  • Jorge

    It’s a 35mm equivalent.

  • Higgs

    Both this and the x100s are 28mm but 35mm equivalent. And I don’t see how the limit of f2.8 makes this more attractive than Fuji’s f2.

  • Hibo

    No it isn’t.

  • Aleksandar Panov


  • Sandro

    It’s going to be a flop.

  • Mike S

    “On the front is an 18.5mm lens (equivalent to a 28mm on a full frame)”

  • Maria W.

    The Nikon is $200 cheaper than the $1300 Fuji

  • Alberto Monteraz

    True. But if I am gonna spend $1100, $200 more is not a big deal. And the Nikon is more expensive if you add the viewfinder which the Fuji has built in.

  • Ivan

    Indeed! Perhaps it’s time to wait for an APS-C or m43 compact with 3x or 4x fast(ish) zoom and plenty of external controls. Personally, for compactness I’d accept 2.8-4.0 optics if other optical parameters are good at all apertures. (For example, a Fujifilm X100s-styled camera with 3X f/2.8-4.0 28mmzoom would serve me extremely well.)

  • mural

    fail fuji

  • canon defending nikon whaaaaat

    i would have to disagree with you there. while i do think they missed the boat on the viewfinder, i don’t think that the mirrorless zoom lens camera is anywhere close to the market of a fixed lens compact. they’re different beasts and shouldn’t be directly compared price-wise.

  • Richard Ford

    Perfect. No need for an X100S now. 28mm is where it is at. 35 is no mans land. Make em 28 and 50 please. Put on the OVF from my GRD3 and I may buy my first digital camera in 6 years!

  • Richard Ford

    It is a digital GR1v !!!!! YAY!!!!

  • Richard

    I think this looks like a great little camera. It’s a higher end Ricoh GRD IV and my guess is Ricoh, Canon, and others are working on cameras in this category with prime lenses and APS-C sensors for around $1000. This is in a different category from the Sony RX1 (not just price-wise) and I think it’s what Canon G1X owners really wanted all along, even at the higher price (which will probably settle at around $800).

    Given that I use my Sony RX100 at 28mm 90% of the time and loved the Ricoh GRD IV when I had it, this camera, with it’s bigger sensor and hopefully better controls appeals to me. I’m delighted Nikon is playing in this category of camera, now Canon should get off their collective butts and do something better than the G1X (and EOS M).

  • VIP Media Star – JZ

    I was considering the Fuji X series for a while from x100 and up. This might be a good option for a “pro” like compact but at that price the d7100 is probably a better option. Viewfinder all the day. I can’t get used to live view or point and shoot.

  • Marcus

    $800 looks like a killer price for this camera. I’ll wait for the price drop.

  • Dan Buczynski

    Ok, Canon…make this and make it cheaper. I need something like this, but need canon so I can use my external flash.

  • KKK

    28mm? no way i’m paying for yhis.

  • FYI

    I think I will hold out to see what the new Sony RX10 comes with, glass-wise.

  • James Donahue

    Way too expensive and way too small. Got A D7100 coming, which I’ll use for street photography among other things.

  • cheap shots for real

    same here, enthusiasm short lived with those specs presented. there’s no place for a nikon on this round of serious compacts yet..

  • Sean Curran

    wow, that is what a camera should be. It is simply a camera and nothing more, it looks outstanding and simple.

  • KLC

    I would love to have this if I knew one thing, how bad is the shutter lag? The only reason I bought a DSLR is because I was tired to pushing the button and having the shutter trigger after a second or more delay, I was tired of losing the moment I thought I had captured because the camera didn’t respond. Have new cameras eliminated that lag? Since buying the DSLR 5 years ago I haven’t paid attention to whether this is still a problem

  • G

    The point is that this is a compact the x100s isn’t. It’s not gonna be everyone’s cup of tea, but for some it will make sense.

  • G

    Getting a 28mm external viewfinder (new or second hand) for less than Nikon’s price shouldn’t be that hard. It’s a common enough focal length. Pop it on when you want it, take it off when you want something really pocketable.

  • Leonardo Abreu

    The price is awful

  • Antonio Carrasco

    If this camera was $500 instead of $1100, I would buy one.

  • Alberto Monteraz

    X100 is a compact, what else?

  • G

    If you think something like Canon’s G1X is a compact, then sure the X100 is too. To me a compact is something that goes pretty flat when you turn it off (lens retracts) and could go in the pocket of your jeans. The X100 is by all means a fine camera, but to me fails as a compact in this respect.

  • DOzyMeda

    What I find most ridiculous is that Nikon to this day never released an ~18mm DX prime lens to go with their huge range of DX cameras. Now it´s there, sort of… But glued to a camera.

  • E

    DX primes aren’t that a huge market I suspect, and it would be close to their already excellent 20mm 2.8. Pricey new, but can be had second hand for a fair enough price and makes a nice prime to go along a 35 1.8 DX and a 50 1.4/1.8

  • E

    Where would it go while retaining the physical dimensions? Don’t get me wrong, I prefer viewfinders myself, but in this case it would make it a different kind of camera. The good is that it has an APS-c sensor in a form factor that usually has a stamp size sensor.

  • Bob Prangnell

    What an ugly little camera. The RX100 is a jewel compared to this.

  • Alex Dickson

    Now you’re talking

  • Ken Elliott

    It is actually AF lag, not shutter lag. On my Canon SD900, I can half-press to set focus, and then the shutter will trip almost instantly. I used to pre-focus in my (manual focus) film days. I’ll usually point, pre-focus, and put the camera down while holding the button. Yeah – it doesn’t work in all cases, and the dSLRs are faster. But I do the same pre-focus trick on my dSLRs to pick up that tiny bit of speed. (I do have focus assigned to the AF-ON button, so I don’t have to hold down the shutter release).

  • Guest

    Well if they added a view finder anyway it would make the camera significantly bigger. So I really don’t see the problem. Either that or we would end up with something like the V1 and its ugly bulge. At least they put the hot shoe in the right place. Some one on the design team though about this and decided against the finder but knew people would want one. Im almost happier to have the option to put on a viewfinder when I want it and just use it as an powerful point and shot when I want. I just wish good external finders weren’t in the $150-$250 price range.