War Journalist: A 1/6-Scale Action Figure of a Conflict Photographer


Behold, the coolest photography-related toy we’ve seen so far this year: War Journalist: Battlefield Hero. It’s a 1/6-scale Toymaster-brand action figure that lets kids play make believe with their very own conflict photographer!

The highly detailed plastic figure comes in a box set with all kinds of goodies.

There’s a solid DSLR camera kit with a body, three lenses, lens hoods, and a camera bag:


The camera bag isn’t just for show — it can actually be used to snugly and safely store the kit!


There are also various outfits (e.g. sweater, shirt, vests, pants, boots, sunglasses, bracelets) that allow the photographer to shoot in various environments:


Once photographs are captured, they can be sent off to photo editors using the photographer’s (presumably Internet-connected) laptop:


The action figure is very flexible, and can be frozen in various poses that are fitting for a conflict photographer of this caliber:


In addition to basic gear and clothing items, the set also includes all kinds of detailed accessories, including a press pass, a pen and notebook, a cell phone, a Bluetooth headset, and a water bottle.


Want one of these action figures for yourself? The box kits can be found over on eBay (search for “toymaster war journalist”) for around $100. People are also selling the miniature camera kits by themselves for around $20.

Update: As many of you have pointed out in the comments and on Facebook, the dude looks strikingly similar to Leonardo DiCaprio.

Thanks for sending in the tip, Paul!

  • 3ric15

    CNNN – lol.

  • Tommy Sar

    That doll–.., I mean, action figure is more badass than I’ll ever be.

  • Heath

    Leonardo DiCaprio is a war journo?

  • sixchain

    Why does it look like Leonardo DiCaprio?

  • Rob Simpson

    I was wondering the exact same thing

  • 3ric15

    It’s inception!

  • 9inchnail

    You had my attention, now you have my interest

  • Snooze

    A conflict journalist not wearing a helmet or body armor?

  • Doctor Octothorpe

    I’m going to start scowling. It looks more macho.

  • dudung10

    that’s a HUGE ASS zipper thow.

  • Jeremy Madore

    I smell an awesome stop motion video using one of these…. that’d be badass!!!

  • fast eddie

    We have to go…deeper. -_-

  • nate parker

    lookit the size of that zipper!

  • Oli

    Leonardo in Blood Diamond… Where are the diamonds?

  • muddyclouds

    I think Breitling may have sponsored it, he wore their watch in blood diamond. Look close enough and observe that watch on his wrist.. :)

  • Chris Griffin

    That zipper is half the size of the zoom lens!! LOL

  • Photog Student

    I’m assuming Kung Fu Grip?

  • Mike Buchanan

    I’d like to see a “Disgruntled Pixel Peeper” action figure.

  • Mike

    How about a “Lunar Dude” action figure and its insanely cheaper yet same functionality sidekick “NEX Guy”?

  • K.Photog

    We have to go deeper!

  • James

    From the Ebay closeup shots, it looks like he’s shooting a “Nikno.” Apparently my Nikon isn’t up to grade for this tough guy.

  • Anton Ross

    Wow. Douchebag Hipsterism now comes to action figures. So sad.

  • Burnin Biomass

    I was going to ask why he looks pissed off.

  • Theresa Z.

    LoL That was the first thing that came to my mind.

  • maria avila

    Detail…Details, but he is shooting stills, so they should have used the NYT on screen, a MacBook Pro laptop, pack of cigarettes, flask of scotch. I am suuurrre, the female version is in the making.

  • brandon


  • Vivien Au

    Camera kits and a Leo figurine..what more do one ?

  • Glenn Hunt

    Where is the scarf?

  • Ratava

    You beat me to it.

  • El_Fez

    Damnit, this plastic man has better gear than I do!

  • Brian Carlson

    I always wear gloves when I shoot.

  • Leslie Marrs

    I was thinking Blood Diamond too, although I don’t notice things like watches, unless they become a factor in the plot.

  • Hector Ovidio Ruiz Cuenca

    I do when it’s frozen-cold, and when I know my hands are going to be exposed to hazardous enviromentes, I can buy a new camera, but no a new set of hands…

  • Hector Ovidio Ruiz Cuenca

    I know that feeling bro…

  • Hector Ovidio Ruiz Cuenca

    Cigs and sctoch are a must have, now about he details like white lens on a Nikno camera…

  • Hector Ovidio Ruiz Cuenca

    Badass journalist wears badass zippers, deal with it…

  • R01F

    If he’d use a Nikon, I’d buy him ;o)

  • Bob Hope

    Tim Hetherington is rolling in his grave right now.

  • Matthew Everett

    I suspect you are correct. The “2.0” version comes with a nice little “Lecia” kit.

  • Gael Ridire

    Give the guy a real camera, a Nikon, instead of that plastic white lens and camera that looks like Canon.

  • teo liasi

    no hard hat? bullet proof vest? at least he’s a canon man!

  • Sarah

    Yeah sure, tell a war photographer coming back from Iraq he’s a hipster or a douchebag playing with a camera. I’m sure he’ll appreciate.

  • RuthAnn Hogue

    Where is his female co-worker? I would like to see equality here. ; 0

  • Bob Turner

    Great idea, but how about a hat?

  • Jake

    It’s his “Damn this senseless war…” face.

  • Cameron Empey

    Same here ha ha this is great!

  • wuzzi

    I would love a female version! As it is, the 2.0 version has Leica cameras and a Nikno strap… I like the Canon version better – if I buy maybe I’ll have to replace his gear? LOL

  • harumph

    This figure is a few years old by the way. And I’ve got to one up it. By far my favorite photography related action figure is Winson Ma’s mountain climbing ape equipped with a Canon EOS 30D. It came out in 2006. Pics at this link:

  • Spider- Man

    …like I asked for a 12 inch pianist!

  • Marco

    I didn’t notice it before but now it’s all I can look at