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Leica Officially Jumping Onto the Lens Mug Train, Two Models Arriving Soon

leicamug

Lens-shaped coffee mugs and vacuum flasks (the proper name for the Thermos) have become a hot novelty item in the world of photography over the past couple of years, and Leica wants a piece of the action. Two weeks ago, a Leica-branded coffee mug was spotted on eBay, and now it appears that the strange product will be hitting store shelves at brick-and-mortar Leica retail locations.

Leica Rumors reports that Leica will be selling the official lens mugs this holiday season. It’s a limited-edition novelty that will come in two versions: a Noctilux-M 50 (above) and a Summarit-S 70 (below).

leicamug2

The ceramic mugs will come packaged in fancy gray boxes, feature removable lids, and will have price tags of around $35 each.

leicamug3

While it’s unclear where these mugs will be available [See below] (it might be limited to Leica stores and select camera shops), you can make a quick call to your local dealer to see if they’ll be sold in your location. It could make for a humorous gift for a Leica lover this holiday season.


Update: Here’s some more info from Leica on how to get yourself one of these mugs:

The two coffee mugs were made in Germany exclusively for Leica and are now available in the US. However, the mugs will not be available at Leica dealers; all orders must be made through Leica directly at 1 (800) 222-0118. As there is only a very limited quantity, orders will be processed on a first come, first serve basis. The ceramic coffee mugs, first made available during Photokina, come with removable lids and retail for $35.


 
  • junyo

    Lens-shaped coffee mugs and vacuum flasks (the proper name for the Thermos) have become a hot novelty item in the world of photography over the past couple of years, and Leica wants a piece of the action.

    So when do they get in on it? Because these are just regular shaped coffee cups with some Leica graphics printed on the exterior.

    Gotta hand it to their marketing department though.

  • OSAM

    A Leica-shaped container would be more of a shot glass than anything else, really.

  • lidocaineus

    Yeah – those tops are especially generic.

  • http://twitter.com/intensitystudio Antonio Carrasco

    only the fine folks at Leica could dream up a $35 coffee cup

  • Ralph Hightower

    That’s going to be one very expensive coffee mug. But hey, if you shoot Leica, you can afford it.

  • Scott

    A special limited edition coffee cup from Leica is in the works for next year as well. It will only take black coffee and will cost $7,000.

  • muddyclouds

    It gives that ‘Leica Taste’ to the coffee, it’s hard to explain. :-)

  • muddyclouds

    Is that the one without the red dot?

  • http://twitter.com/rabonour Rabi Abonour

    Lens mugs are supposed to, you know, look like lenses. These are just dumb. I really hope the hardcore Leica set doesn’t turn these into collector’s items.

  • http://www.facebook.com/xsportseeker Renato Murakami

    Is that the whole thing there? Because if so, you can make something very similar (or maybe even better) at the local gift shop. There’s no novelty in a coffee mug if it isn’t shaped (not printed) like a lens….

  • http://eziz.annagurban.com/ Eziz

    Reminds me of Porsche jackets :))

  • Lee

    chill ppl. After some time we will see made in China version of the same mug for $5. :-)