Nokia Apologizes for Fakery, Shows Off Real Floating Lens Stabilization Sample

Nokia faced the heat of the Internet yesterday after it came to light that a promo video for its new PureView image stabilization technology had been faked. The video, which was supposed to show off the company’s fancy-schmancy new floating lens technology, didn’t actually show real Lumia 920 footage, but rather footage captured using an actual stabilized camera. Nokia responded today in a blog post titled “An apology is due“:

In an effort to demonstrate the benefits of optical image stabilization (which eliminates blurry images and improves pictures shot in low light conditions), we produced a video that simulates what we will be able to deliver with OIS.

Of course, hindsight is 20/20, but we should have posted a disclaimer stating this was a representation of OIS only. This was not shot with a Lumia 920. At least, not yet. We apologize for the confusion we created.

It also published the video above, which is an actual side-by-side comparison video that it showed at the Lumia 920 press conference. While the stabilization is certainly noticeable, what we’d like to see most is the faked promo reshot using the Lumia 920. It’d be interesting to find out whether it’s even comparable to what we were briefly awe-struck by.

Thanks for the tip, Tim!

  • Brett

    And sadly, in reality it doesn’t look too much better than the warp stabilizing software. though it does have the advantage of not having to zoom in, so it’s still better in that respect.

  • Kimberly Siebert

    Apology for what. All it is, is a lame 6 second shakey video with contrast bummped up slightly. Whats the point? Molding bread is more interesting.

  • cx

    The “real” (real?) video doesn’t seems to be optically stabilized. It clearly noticable software deshaker. Which is worse sometimes then nothing. Does any one seen stabilized videos on youtube which provokes vertige ?

  • jdm8

    Stabilizing software tends to take a lot of time. And the software probably works a lot better on the OIS stabilized footage than it would with the non-stabilized footage.

  • jdm8

    The point is to show the actual feature in use on the advertised device, which is why the original footage was problematic.

  • Kent

    Yah I noticed the quick zoom in/zoom out that you get sometimes when using vdub .

  • sierrarobba

    i’ll never buy a nokia!!!

  • Jake

    “Apologize for the confusion”?? There was no confusion on our part, there was deliberate misrepresentation and false advertising on Nokia’s part! Way to try diverting the blame away from themselves, not that I’d expect different from a PR tool desperately trying to flap his wings to avoid hitting the ground too hard.

  • Matt

    Well, I had hoped to buy one. But, definately not this one. IS is not ground breaking and this one is not well done. Pureview with 40 mp I would have bought.

  • mik

    Rubbish, I used to buy Nokias, but the service is really bad. Now Im ditching Sony, and getting the 5 Big Number

  • Albi Kl

    Setting aside the drama surrounding this, there is a clearly noticeable difference. OIS or software, it is a nice feature to have on a smartphone.

  • Mark Wheadon

    So the Lumia 920’s stabilisation boosts saturation? It certainly looks so in the above side-by-side.

  • Halfrack

    If this is supposed to be the flagship Windows Phone 8 model, they’d better have a good return policy…. To outright lie about the performance of a camera phone, when it is used as much or more than the actual phone (voice calls) will be, is a disgrace…

    Reminds me of the Nikon demo that had footage from a Canon 5d mk II in it.