Nokia faced the heat of the Internet yesterday after it came to light that a promo video for its new PureView image stabilization technology had been faked. The video, which was supposed to show off the company’s fancy-schmancy new floating lens technology, didn’t actually show real Lumia 920 footage, but rather footage captured using an actual stabilized camera. Nokia responded today in a blog post titled “An apology is due“:
In an effort to demonstrate the benefits of optical image stabilization (which eliminates blurry images and improves pictures shot in low light conditions), we produced a video that simulates what we will be able to deliver with OIS.
Of course, hindsight is 20/20, but we should have posted a disclaimer stating this was a representation of OIS only. This was not shot with a Lumia 920. At least, not yet. We apologize for the confusion we created.
It also published the video above, which is an actual side-by-side comparison video that it showed at the Lumia 920 press conference. While the stabilization is certainly noticeable, what we’d like to see most is the faked promo reshot using the Lumia 920. It’d be interesting to find out whether it’s even comparable to what we were briefly awe-struck by.
Thanks for the tip, Tim!