PetaPixel

Nikon Apparently Believes Going EVIL Not Lucrative Enough… Yet

In a recent poll, our readers predicted that Canon would introduce an electronic viewfinder, interchangeable lens (EVIL) camera ahead of Nikon.

Both companies have been tight-lipped about their plans in this space, but in a recent Q&A session published to Nikon’s website, Imaging Company President Yasuyuki Okamoto briefly spoke on the topic of EVIL cameras:

Q: What can you tell us about the new-generation digital cameras?
A: Although we considered a variety of so-called mirrorless interchangeable lens cameras for the digital SLR camera market, we discern the appropriate timing for the launch of our new-generation digital cameras based on the direction of the market demand.

The quote suggests that Nikon does indeed have EVIL on their roadmap, but is allowing other companies to test the waters before jumping in.

It’s also be good news for those who are waiting for Nikon to bust out an EVIL camera, since it shows they’re definitely planning to join the party. The wait may soon be over — a recent report published by BCN (in Japanese) found that EVIL cameras are approaching a 30% share of the interchangeable lens market.

How do you interpret this quote?

(via Nikon Rumors)


 
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