Doppelganger Week May Violate Facebook’s Terms of Service

This news might come as a buzzkill for some Facebook users: Facebook’s unofficial viral celebration, Doppelganger Week, during which Facebook users change their profile picture to a photo of their celebrity lookalike, could violate the social site’s Terms of Service, notably:

You will not post content or take any action on Facebook that infringes or violates someone else’s rights or otherwise violates the law.

Not so fun for Facebookers eager to boast their resemblance to Brad Pitt or Big Bird this week, but good news for the photogs and content creators the ToS and copyright law protect. However, Facebook’s spokesperson told CNET that user-posted content is only kept in check by copyright holders, who haven’t made any removal requests yet:

“Users are responsible for the content they post, but as always, Facebook will respond to requests for removal that it receives from copyright holders,” spokeswoman Brandee Barker said in an e-mail to CNET. “In this case, we have received no such requests.”

(via CNET)

Image Credit: Facebook by Gauldo

  • Aussie Chris

    Surely the pros would outweigh the cons for any celebrity to have their picture posted on facebook as someone else's avatar. Even if it is copyright infringement – they are getting free publicity. Not to mention it's just harmless fun!

  • anonymous882358923

    The celebrities aren't the ones losing out, it's the photographers or press agency or whoever actually owns the rights to the photos that is having it's/their copyrights infringed.

  • Zarli Win

    never let it be said that celebs and people in the industry always understand these very simple principles.

  • Kimberly Morris Gauthier

    I wondered about this. I changed my profile pic and it asked if I had the rights to the photo, ummm no I copied it from the net, but I used it anyway for a few days and then went back to my own picture.

    I can't imagine any celebrities having a problem since people were just using their photos, not altering them. But who knows. I also didn't think downloading free tracks was a big deal a few years back.