PetaPixel

Hasselblad Has Something Up Their Sleeve

Hasselblad has had a cryptic countdown displayed on their promotions page for a couple weeks now, and we’re about two weeks away from the date being counted down to. The text on the page doesn’t provide any hints:

You might have noticed a strange countdown clock on the Hasselblad website lately. You might have wondered what this rapidly running time gadget is counting towards. A countdown away from Christmas? A countdown towards the next sunny day in Scandinavia? Some unknown Hasselblad holiday? Well, “what?” indeed. All we can say is watch the space and try to be patient. Good things come to those who wait.

Any guesses as to what Hasselblad has up their sleeve? Is this simply a clever marketing stunt that hasn’t attracted all that much attention, or is there actually something big planned that we’ll find out very soon? Either way, we’ve marked the date on our calendar, and will report to you if there’s any interesting announcement.

(via Photo Rumors)


 
  • shannonfaulk

    Well, being a photographer, I happened to notice the Crop on the Countdown frame.
    Looks like 16×9. And If any of you out there know what that means, Video would be my guess.
    24P, 30P?

  • http://www.photoblog.com/bergur Bergur

    Interesting observation, Shannonfaulk. But aren't all the framed news in the same format?

  • http://www.photoblog.com/bergur Bergur

    Interesting observation, Shannonfaulk. But aren't all the framed news in the same format?

  • http://www.photoblog.com/bergur Bergur

    Interesting observation, Shannonfaulk. But aren't all the framed news in the same format?

  • Prabhakar

    Mamiya has got one. Pentax has got one. Now hasselblad has got one.

  • Prabhakar

    Mamiya has got one. Pentax has got one. Now hasselblad has got one.

  • Pingback: Hasselblad Countdown Hits Zero

  • Imagerync

    if your guess is correct; how soon do you think hasselblad will come with digital video, audio and still photography ?

  • edward leak

    Talking to yourself; pentax, mamiya have video in their median format cameras? Is hasselblad a deading dinaosaur when it comes to its competition? After video what other future invention will Hasselblad ceate. I like hasselblad, but a metal box camera can create hazard in a thunder storm; lightning have struck me twice working with the hasselblad; setting a tree on fire and secondly, i don’t know what hit that metal box known as the hasselblad.

  • leakfolkjuice

    Do’nt forget about Sony; they are way ahead in the video industy. si this a horse another color, or will hasseblad be able to compete with 3d?

  • Imagery

    When hasselblad go digital video, audio. will the market price be affordable for photographers? or will hasselblad price itself out of the market? I love hasselblad, but my stubborness kept me from changing, or breaking old habits.  The other day , I saw a turtle and it reflected on me that I’m still waiting patienctly for digital video, audio, and still photography in one camera body without buying a RED.  Is there anyone that share the same thoughts?

  • Eleak2

    we have been guess for a long time, shannonfaulk